Get to know the project:
5 W’s of Measuring CCS

What: Measuring CCS is a project set to improve and enhance the growth, inclusivity and sustainability of the CCIs in the EU. Overall, the ambitious objectives of Measuring CCS are: 

  • To offer an updated definition of the scope of the ‘Cultural and creative sectors’ with a clear statistical definition per single sector (including on-line services); 
  • To develop a new methodology for capturing and quantifying on-line services per sector whether these are paid services, or financed by advertising and by data; 
  • To build a new statistical framework to allow better quantification of the CCS and comparability at EU level of all available data (existing data, and new data as resulting from the newly developed research), as well as a methodology for its regular monitoring;
  • To provide updated economic figures on CCS at EU level in application of the proposed methodology.

Who: The Project will be the joint work of expert organizations with strong and proven knowledge and skills to meet its complex and multidisciplinary research goals. The realm of research will be handled by Qmetrics (Portugal). For managing with expertise in online and digital economies we will count with everis (Spain), and going further on research Fundación Alternativas (Spain) takes the wheel. 

The team is completed by CUMEDIAE (Belgium) and Associação Cultural Gerador (Portugal), who will provide a deep knowledge of the cultural and creative sector, strategic communication and stakeholder engagement across social media and more mediums. 

The Project will also work closely with Eurostat, and all Member States, and other cultural and creative organizations to assess currently available data on culture and creative industries.

When: The research and analytical work, with a duration of two years, will enable a thorough review of the current statistical analysis of the economical, cultural and social potential of the CCS in Europe, and provide an updated perspective of the sector in the EU.

Why: As the European Parliament has pointed repeatedly, a number of factors such as the digitalisation of the CC, the arrival of big platforms, the commercial use of user-generated online content, have impacted the structure of the sector, and its information is very loosely captured in the current statistical system.

Where: The project’s main research will be focused on data relating to the Cultural and Creative Sectors in Europe.