Final Event

After almost two years of extensive data research at the European, national and industry levels supported by interactive stakeholder events, the Measuring CCS Consortium was honoured to share the project’s outcomes in its Final Report and Factsheets.

Measuring CCS hosted an online Final Event on 23 November 2022 from 4:00 to 6:00 p.m. (CET) on a Youtube Livestream. This event aimed to present and discuss the results of the project. The final outputs and outcomes were delivered by the researchers led by Professor Manuel Villares of Qmetrics. Subsequently, a discussion by policymakers and CCS representatives followed with the topic: The relevance of CCS statistics for cultural practitioners and decision makers – difficulties and challenges.

The Consortium wants to thank all participants and stakeholders for actively engaging with researchers and panellists at the Final Event!

Stakeholder Input Session

The Measuring CCS Stakeholder Input Session took place online on Wednesday, May 18th. The purpose of this exercise was to gather relevant actors within the Cultural and Creative Sector in Europe together with the Measuring CCS Consortium (NTT Data, Qmetrics, Gerador, CUMEDIAE, Fundacion Alternativas) as well as representatives of the European Commission and EUROSTAT,  to propose a new framework that incorporates an updated definition of the ‘Cultural and creative sectors’ and its precise scope. The number of participants in the session was 49, with representatives of several umbrella organisations and medium & smaller cultural and creative institutions, from different geographical points across Europe.

The facilitators of the session included members of the Measuring CCS Research Board:

   – Manuel Vilares, Research Director, Measuring CCS’ Research Coordinator and Isabela Fonseca, Research and Data Analyst, from Qmetrics.

   – Christian Martínez, Business Consultant, Measuring CCS’ Research lead and Giacomo Bulian, Business Consultant from NTT Data.

During the session, participants were introduced to the main research topics. Subsequently, they were invited to provide input  on  these  two  strands  of  work: 

  – A proposal for a new framework for Cultural statistics, incorporating an updated definition of ‘Cultural  and creative sectors’ and its precise scope.  

  – A proposal for an approach for updating the Cultural statistics framework towards the measurement  of digital cultural services.

The Stakeholder Input Session was successfully carried out and concluded with the collection of highly valuable input from relevant stakeholders, which will greatly support the project’s research process.

The Hackathon


The hackathon represented a tool that allowed Measuring CCS researchers and collaborators to have an open consultative space between the definition and engagement of sources and the research processes that allowed external stakeholders to interact strategically to explore relevant options, collaborations, datasets and topics.


The Hackathon took place for 24 hours on November 29, 2021. It had interventions, closed sessions and open sessions from 9:00 to 20:00 CET, while the Tweetathon was active from 9:00 until 9:00 CET the following morning.


Online. The closed session participants received specific credentials to access the online platform for collaboration. The open sessions links were announced here on the website as well as on social media. The wider dissemination and engagement happened on twitter.


The project’s researchers imagined it to be a forum to stimulate inspiration, ideation and integration as they tackled emerging gaps in this very important exercise of the Measuring CCS project, which is to review the gaps in the current methodology to measure the cultural sector (official and non-official statistics). Also, seeing it as a way to allow for cross-fertilisation of research, projects and initiatives that are so necessary to understanding the current gaps. We continue to work closely with the EC, Eurostat, and a number of national organizations across the EU.

  • WHAT
  • WHEN
  • WHY


Challenge 1

Surveys on cultural ‘digital’ services – How to measure the effect of digitalisation in the CCS? (from 9:00 to 15:30)

In the last two decades technological advancements have shaped the economy and shifted trade to increasingly digital forms. In this sense, tracing the cultural and creative sectors has become more challenging as new digital ways of consumption and participation have emerged. Within this context, it is important to develop new methodologies to better assess the effect of digitisation on the CCS and capture its impact on these sectors.

What does ‘cultural and creative sectors’ mean in statistical terms? – Concept of CCS and its scope (from 10:00 to 16:30)

For more than a couple of decades, we have been discussing the profile and attributes of activities that we sense may be very relevant for the functioning of the European socio-economic system. The cultural industries are said to be crucial in answering the declining economic position of Europe. To which cultural and industrial sectors are referred to, and how to support these exactly through what policy measures, is yet not always specified in this recent discourse.

Challenge 2

Challenge 3

CCS employement and business statistics – What is the best way to measure employment in CCS? How to capture second jobs and micro-enterprises? (from 12:00 to 18:30)

An important gap involves the current issues related to cultural employment. To date, it is still not possible to fully map the CCS including all dimensions that make the sector’s uniqueness. One of the factors that are currently not considered is the involvement of non-standard workers in CCS. Another measurement gap involves very small-scale companies that are neither represented in the statistics nor included in the social dialogue and policy discussions.

Facilitators and researchers

Susana Justo


Diogo Colaço


Manuel Vilares


Isabela Fonseca


Julia Turon i Loren

NTT Data

Christian Martínez

NTT Data

Giacomo Bulian

NTT Data

Isaac Pozo

Fundación Alternativas

Inma Ballesteros

Fundación Alternativas

Clara Amante


Margarida Botelho


Tiago Sigorelho


Ignasi Guardans


Stefanie Thomas